Top Nonprofits

Infuse Social Influence into Your Fundraising

While the basic principles of fundraising have remained rather constant for centuries, the new technologies that enable us to reach more people, faster, also allow us opportunities to influence beyond our core constituencies.

Brady Josephson, Adjunct Professor at North Park University, Principal at shift, Blogger at ReCharity.ca, contributor to The Huffington Post shares some best practices to make social influence pay off.

When #GivingTuesday is Only "Mediumly" Important

If you don't already know, #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday.  It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1, 2015.

It is an important part of any nonprofit's end of year fundraising strategy...  but it is not the centerpiece for one main reason: everyone else is doing it, too. 

Here are Emily Goodstein's marketing tips for when you've discovered that #GivingTuesday is Only Medium-ly Important

Change at the Check Out

Nonprofit professionals know point-of-sale fundraising campaigns can raise millions of dollars for an organization, but how do you refine your conversations with potential or current retail partners so you can convey the real value and ROI to their brand based on consumer sentiment?

Guest: Maureen Carlson, President of Good Scout Group. 
Good Scout has created several awared -winning campaigns with nonprofits, helping to generate over $50 million in fundraising since 2011. 

Maureen will take you through Good Scout’s Change at the Checkout study to learn how people really feel about charitable register asks, and how you can use the data to create greater value and stronger partnerships. 

Nonprofit marketers and social media professional can also use the data to capitalize on the positive consumer sentiment and create deeper bonds with the public

Research Reveals Gender Pay Gap in Nonprofit Sector

According to its annual Wage and Benefit Survey, Robert Morris University’s Bayer Center for Nonprofit Management finds the nonprofit sector has even further to go. Women in the sector earn 25% less than their male counterparts. Nonprofit Quarterly reported on the findings in this post,including this comment from Peggy Outon, Bayer Center’s executive director: “We’ve made some progress and gained some ground before the Great Recession [in 2008], but since then we’ve hit a plateau,”

Nonprofit boards of directors must own their responsibilities as employers and citizens and refuse to allow pay inequity to be the norm.- Peggy Outon

The Accidental Techie's Guide to Safer & Smarter IT Practices

Data breaches at NCCS, Target, Michael's, Home Depot, and (oops!) Ashley Madison have all made the news in recent months. Take a moment and consider how vulnerable your organization's data is. Now think about what you would tell your donors if their vital information were stolen.

Truth is, if someone is determined to hack into your database, they will probably find a way to do so. But by taking some necessary precautions, you can safeguard your organization a bit better than the rest.
And here's the big news:

The security of your nonprofit organization's data isn't just the responsibility or concern of the IT department (if you have one!)  

It's a team effort. So be a team player and play this free, educational webinar. And share it with your colleagues.
 

For non-profits, fundraising is a primary contributor to growth. That said, it's easy to focus most of your efforts on marketing and PR, while overlooking how technology impacts the business. IT is often compartmentalized, fragmented and expensive. When your growth strategy incorporates smart and secure IT management, technology can enable the growth of your non-profit.

In this webinar, you'll learn how to:

• Improve productivity & collaboration
• Maintain a strong security posture
• Control and reduce IT expenses
• Align business strategies with technology

Speaker Bio:

Ryan Goodin is a multidisciplinary B2B marketing & sales professional with 17 years experience growing small and mid-size business. Ryan is the President of ROVER, an IT management and cybersecurity firm that eliminates IT headaches through proactive management, and enables business growth through smart, secure IT management. ROVER is a member of the Michigan Manufacturers Association. Ryan is also a member of the Elks, advocating on behalf of veterans and children with special needs. 

7 Steps to Orchestrate Successful Cross Sector Partnerships

Check out this webinar recording featuring the "Father of Cause Marketing" Bruce Burtch. He shares his vast experience with us and provides some incredibly useful tips.

Bruce is driven by his purpose of “Building partnerships that serve the greater good.”

In this valuable and free webinar, Bruce will:

• Discuss the sea change occurring in the nonprofit/for-profit funding relationship
• Explore how to develop a business value proposition to attract and secure partnerships with for-profit organizations
• Discuss the over 30 benefits that your nonprofit can receive in a cross-sector partnership
• Explain the difference between cause marketing and cross-sector partnerships
• Explore the need for proper alignment in developing a successful partnership

The Mobile Piece of Your Holiday Giving Strategy

You may not be thinking about Holiday Giving right now...but the clever fundraiser is! Getting your strategy together for this year means including a mobile component.

In this webinar, Dale Knoop, mobile communications pioneer, Emmy winner, and multiple patent holder--demonstrates 3 reasons that this year's holiday giving campaign needs to use mobile.

Fashion and Philanthropy: Interview with The Fashion Project's Anna Palmer

Third Sector Today interviews Anna Palmer, co-founder of Fashion Project.  Palmer describes how this social enterprise solves a common problem--- and does good at the same time.  And now, in addition to finding reuse for great clothes, Fashion Project has an application that specifically suits nonprofits and can help them to fundraise with My Fashion Project.

What Emily Learned at #15NTC

Emily Goodstein, the roving social media strategist and online marketing guru, joined Third Sector Today and Top Nonprofits at NTEN's Nonprofit Technology Conference (aka, #15NTC) in Austin, TX this year.  What were her top takeaways? Take a listen! Maybe we'll see you at #16NTC in San Jose, CA?

Interview with The Nonprofit Technology Network's (NTEN), CEO, Amy Sample Ward

We're joined by Amy Sample Ward, CEO of NTEN-- The Nonprofit Technology Network. She's here to share her insights on the biggest changes in the sector relative to technology.  She also provides a preview of what to expect at the upcoming NTC'15 this March in Austin, TX.

Take a listen!