Change at the Check Out

Nonprofit professionals know point-of-sale fundraising campaigns can raise millions of dollars for an organization, but how do you refine your conversations with potential or current retail partners so you can convey the real value and ROI to their brand based on consumer sentiment?

Guest: Maureen Carlson, President of Good Scout Group. 
Good Scout has created several awared -winning campaigns with nonprofits, helping to generate over $50 million in fundraising since 2011. 

Maureen will take you through Good Scout’s Change at the Checkout study to learn how people really feel about charitable register asks, and how you can use the data to create greater value and stronger partnerships. 

Nonprofit marketers and social media professional can also use the data to capitalize on the positive consumer sentiment and create deeper bonds with the public